Théo GILARDO

Résumé

Passionate in marketing, I graduated from Bocconi University in Management & Economics and pursued afterward a year of internships to apply what I have learned before undertaking a Master degree. I am currently doing an MSc in Marketing and Digital Media at ESCP Europe and will start in July a marketing internship at L'Oréal Paris.

The 5 years I spent studying and working abroad (Paris, Milan, Munich, Madrid, Berlin) provided me with a solid global mindset and taught me how to adapt myself to culturally diverse environments. I am fascinated by the way digital technology has made customer journeys more complex than ever and how marketers must now adapt to customers who are increasingly more sophisticated. With all the emerging digital trends (AI, AR, Big Data, Blockchain...), digital marketing is a field that evolves continuously and that makes it even more interesting!

Expériences professionnelles

Travel retail emea/hr & biotherm, house 99

L'Oréal , Paris - Stage

De Juin 2019 à Aujourd'hui

- Création du plan retail 2020 Biotherm/HR et coordination avec les Area Managers
- Etudes lancements marques / 360 en partenariat avec les différentes parties prenantes
- Implémentation d’un 360° d’un lancement soin et maquillage
- Sizing des opportunités (Travel Retail Exclusive, Nouvelles références) et suivi des lancements
- Pige de la concurrence et des best practice marché Skincare
- Participation aux briefs 360° marketing et suivi opérationnel des animations et lancements Biotherm/HR
- Analyse quantitative et qualitative des animations à la préparation des réunions commerciales et grands temps forts clients
- Suivi et implémentation du plan de communication digital envers les Beauty Advisors

· Deep dive global shopper (etude conso)

Digital marketing intern

McDonald's , München - Stage

De Janvier 2018 à Juin 2018

Ranked as the 9th most valuable brand in the world by Forbes in 2017, McDonald´s must consistently improve its customer experience and does so increasingly through digital channels and new connected restaurants. Prioritizing digital to reshape customer interactions has become key in McDonald´s marketing strategy to retain its clientele and convert new potential ones.

Proud to have been part of the Digital department that launched in February a heavy promotion campaign on the new McDonald´s app that ranked it #1 for 3 weeks (IOS and Android) and generated 3 million downloads in the span of one month.

My missions included:

- Understand the tasks, processes, and goals of the Digital Department
- Implemented McDonald´s Deutschland restaurants' location structure into Facebook
- Worked on Adobe Analytics to gain real-time valuable customer insights for the business
- Optimized the Digital Kiosk channel to guarantee smooth and flawless client orders

Formations complémentaires

Bachelor of International Economics and Management

Bocconi University - Marketing, Fashion & Luxury Management

2014 à 2017

Association: 180 Degrees Consulting
Specializations: Marketing, Fashion & Luxury Management
Thesis: Omnichannel Strategy for Fashion & Luxury Brands

- 8th Best Worldwide Business School
- 4th Best European Business School

MSc in Marketing & Digital Media

ESCP Europe - Big Data & Analytics

2018 à 2019

Established in 1819, ESCP Europe is the world's first business school. ESCP Europe is one of the most selective French Grandes écoles and referred in France as one of the "Trois Parisiennes", together with HEC Paris and ESSEC Business School.

The MSc in Marketing and Digital Media aims to equip students with the skills and knowledge to succeed in an international, cutting-edge career in marketing. To do so, the program focuses on how to apply key strategic marketing aspects in an increasingly digital and globalized world. It is taught in Madrid and Berlin with a trip to Silicon Valley where we attended classes at Berkeley University & seminars in top tech firms (Google, Amazon, Cisco...).

Association: Digital Leaders
Specialization: Big Data & Analytics
Thesis: How can sportswear brands leverage Big Data to improve customer experience?

- Digital consulting missions with L'Oréal and Havas Media
- Google Analytics, Google Ads, SEO & SEA training
- 11th Best European Business School

CV - Théo Gialrdo